Google Ads MCP

Your Marketing Analyst Who
Never Sleeps

Get insights, brainstorm ideas, and create the plan for the next quarter in minutes with your personal AI marketing analyst.

$120M
in Ad Spend Analyzed
200+
Accounts Optimized
27%
Avg. Savings Identified
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Google Ads MCP

Turn Ads Spend into Revenue Pipeline

With our Agentic AI, instantly access detailed insights and optimization recommendations that boost your ad performance and scale your revenue pipeline.

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$120M
in Ad Spend Analyzed
200+
Accounts Optimized
27%
Avg. Savings Identified

Transform Your Google Ads Into A Revenue Driving Channel

Unlock the True Potential of Your Marketing Efforts
Save 1 0-15 Hours a Week
Stop drowning in data. Automate reporting, performance tracking, and optimization—all without lifting a finger.
Boost Pipeline by
15-20%
Leverage AI-driven insights to drive higher-quality leads and optimize your ad spend for better ROI.
Built for Marketing Leaders
No complex tools, just real-time insights, actionable recommendations, and results at your fingertips.

Why Us?

Nothing better than hearing the answer from other fellow Marketing Leaders, right?

Aranav Mahajan
Chief of Staff, Fleetpanda

This tool has saved us hours each week. The real-time recommendations are spot-on, and we’ve plugged budget leaks we didn’t even know existed.

Pranay
Head of Marketing, Sprinto

GrowthSpree’s AI platform has made reporting so easy. These custom reports are intuitive, and they’ve made decision-making so much faster.

Debpriya
Director of Marketing, Sogolytics

From budget leaks to performance issues, Agentic AI identified and fixed problems we didn't even know existed. It’s like having a dedicated analyst, but without the overhead.

The Solution

Our MCP + Your Claude(Free Version) = Your Personal 24x7 Marketing Analyst

1
10+ Hours Saved Weekly

Stop spending hours building reports—let Zipeline AI do the heavy lifting.

2
15+ Hours Saved Weekly

No more manually gathering insights or finalizing next steps—your AI analyst does it instantly.

3
Available 24/7 for Brainstorming

Get answers to any questions and brainstorm ideas anytime, day or night.

4
30X Faster Quarterly Plan Creation

Create a solid plan for the next quarter in minutes instead of hours.

Jumpstart your insights journey with ready-to-use prompts

Ad Scheduling Analysis

Copy prompt

Wondering if Ads scheduling is the right move for your account. Run the promt and get detailed report on best time and days for your account along with optimization recommendations.

Analyze Google Ads account 579-961-2044 for time-of-day and day-of-week performance differences in clicks and conversions. Identify top-performing hours and days based on CTR and conversion rate, and highlight inefficient windows where spend is less effective. Recommend ad scheduling strategies and pinpoint campaigns that show clear engagement peaks for schedule-based optimization. Instructions: Use only validated platform data, disclose any missing metrics, chunk large sets for aggregation, and base all insights and recommendations on direct data and logic. Provide a prioritized summary and action steps for improvement.

Loc, Device, Time

Copy prompt

A Comprehensive Google Ads Analysis prompt that audits location-level, device-level, and time-of-day performance to help digital marketers identify optimization opportunities.

Do a complete Google Ads account analysis for account ID 579‑961‑2044. Focus on:

  • Campaign performance by location – country, state, or region breakdown of spends, CTR, and conversions.

  • Identify best and worst-performing locations and flag any exceptional campaign performance in specific areas.

  • Include device-level performance analysis showing where spend and results are concentrated (desktop, mobile, tablet).

  • Evaluate hour-of-day performance to detect strong or poor time windows, and determine if ad scheduling can improve results.

Instructions for all analyses:

  • Validate data directly from Google Ads; do not use sample or hypothetical numbers.

  • Disclose any metrics missing or unavailable due to system limitations.

  • Process large datasets in chunks for accurate aggregation.

  • Ensure every recommendation is supported by performance data and logical reasoning.

  • Conclude with a prioritized summary of findings, action steps, and expected improvements.

Keyword Spends Change

Copy prompt

This analysis examines keyword-level performance changes across 30-day periods. The account exhibits significant fluctuations in spending across keywords.

Analyze Google Ads account data for drastic changes in keyword-level spends within campaigns over the last 30 days, compared to the previous 30-day period. Identify keywords with large increases or decreases in spend, and for top performing campaigns/adgroups, also check for drastic changes in keyword-level conversions. For each keyword with significant shifts, report monthly spend and results for “top last month” vs “top this month,” including bottom-performing keywords for both periods. Clearly show comparison tables for all metrics available (spend, impressions, clicks, conversions, CPC, CPL, etc.). Validate all data points directly from the platform. Disclose and explain any unavailable metrics or missing data due to system limitations. If data sets are too large, chunk the analysis and aggregate for final reporting. Support every finding and hypothesis with direct data and clear logic. Conclude the analysis with a concise prioritized summary of main findings and actionable next steps to improve keyword performance and account results.

Impression Share Report

Copy prompt

Identify Ad campaigns losing impression share due to budget or ad rank. Identify limitations at a campaign, adgroup, keyword, and landing page level to improve performance.

Analyze Google Ads data to identify all campaigns experiencing impression share loss, indicating whether loss is primarily due to ad rank or budget constraints. Present a clear table for each campaign showing:

  • Total Impression Share

  • Impression Share Lost (Rank/Budget)

  • Root Cause

  • Actionable Fixes (bid increase, ad quality, or budget changes)

For each campaign, also provide keyword-level and landing-page metrics for top and bottom performing keywords based on conversion performance, focusing on Keyword Ad Rank, impressions, clicks, conversions, and conversion rate.

Highlight keywords or landing pages with strong or poor performance and provide precise, actionable recommendations to improve impression share and conversion results.
Report any unavailable metrics or data limitations, and if large data sets exist, process them in chunks before aggregation.

General Instructions:

  • All numbers validated from Google Ads—no speculation or fabricated data.

  • Disclose incomplete metrics clearly.

  • All insights supported with specific metrics and logical reasoning.

  • End with an executive summary of root causes and prioritized next steps for higher performance.

CTR performance report

Copy prompt

Identify your content performance within each campaign, adgroup, and keyword. Get the largest drops in your CTR and identify the top-performing headlines within your ad account.

Review Google Ads account data to identify any campaigns with drastic changes in CTR (Click-Through Rate) over the selected period. If no campaign shows significant CTR shifts, analyze top performing campaigns for adgroups with sharp CTR fluctuations. For all identified campaigns/adgroups, show CTR percentage change, associated impressions/clicks, and relevant date range. Next, list the ad headlines with the highest CTR in the account and recommend the top 2-3 headlines for implementation in low-CTR adgroups to improve performance. Additionally, provide detailed CTR analysis at the keyword and ad level, identifying both the best and worst performers, and highlight actionable recommendations with supporting data. Disclose any missing or partial data and, for large data sets, process in manageable chunks and aggregate at the end. Finish with a concise summary of drivers behind the CTR changes and prioritized, data-backed next steps for improvement.

General Instructions:

  • Validate all figures directly from the Google Ads dataset.

  • Clearly disclose metrics or dimensions that are unavailable or incomplete.

  • For large data blocks, aggregate for clarity.

  • Support all insights and recommendations with specific metrics and logic.

  • End with an executive summary and prioritized next actions for improvement.

TCPA Performance Report

Copy prompt

Find why your TCPA strategy is not working with a single prompt to compare the set limit against actual results, along with recommendations and a way forward.

For every campaign using TCPA (Target Cost per Acquisition) bidding, compare the set TCPA to actual CPA from Google Ads performance. Highlight discrepancies, giving exact TCPA, actual CPA, and percentage variance for each campaign. Analyze reasons for over/under-performance (e.g., budget limits, conversion quality, targeting changes) using only validated campaign data. If data is missing or incomplete, state the limitation. End with actionable suggestions to increase or decrease TCPA settings to optimize results, with supporting rationale.

Instructions:

  • Always validate all numbers directly from Google Ads data before presenting.

  • Never use sample, simulated, or hypothetical data.

  • Disclose and explain any metrics or data points that are unavailable or limited because of system constraints.

  • If data sets are large, process them in chunks and aggregate results for clarity and completeness.

  • For each insight or recommended action, provide supporting data points and clear logic.

  • Finish every report with a concise, prioritized summary and next steps to improve account performance.

0 Spends Campaign

Copy prompt

Identify all Google Ads campaigns with zero or severely cut spend over a selected period, and surface root causes.

Identify all campaigns in Google Ads with zero or drastically reduced spend in the selected period, reporting the percentage decrease and comparing to prior trends. For each, document reasons where visible in the data (paused status, budget change, eligibility issues, others) and highlight all relevant metrics. Note any missing data and explain limitations. Present a prioritized summary with root causes and steps to reactivate or reallocate spend as appropriate for account growth.

CPM Analysis

Copy prompt

Prompt identifies all campaigns and keywords that have experienced a significant rise in CPM, along with RCA of whether it's an increase due to competition or quality score.

Review all campaigns and keywords in Google Ads for any drastic increase in CPM (Cost Per Thousand Impressions) over the chosen time frame. For each case detected, display the CPM change percentage, impacted periods, and related performance metrics (impressions, clicks, conversions). Clearly explain possible drivers of CPM increases (e.g., auction pressure, targeting shifts, creative fatigue) with supporting data only. Disclose any data retrieval issues. End with concise recommendations to diagnose, monitor, or reduce CPM increases based on findings. Also, add auction insights and quality score reports within the existing report to make it more cohesive.

Spends Drop Report

Copy prompt

Detects drastic spend changes in campaigns or ad groups, uncovering their timing, impact, and underlying cause for the drop.

Analyze Google Ads account data for any drastic changes in campaign spends during the selected period. If no campaigns show drastic spend changes, check for adgroups with sharp spend fluctuations inside top-performing campaigns. For each identified campaign or adgroup, provide the percentage change, highlight the specific dates and metrics affected, and explain the likely reasons for these changes using only validated data. Flag any gaps or unavailable data. Conclude with a concise summary of the root cause and next-step recommendations for spend stabilization or optimization.

Instructions:

  • Always validate all numbers directly from Google Ads data before presenting.

  • Never use sample, simulated, or hypothetical data.

  • Disclose and explain any metrics or data points unavailable or limited because of system constraints.

  • If data sets are large, process them in chunks and aggregate results for clarity and completeness.

  • For each insight or recommended action, provide supporting data points and clear logic.

  • Finish every report with a concise, prioritized summary and next steps to improve account performance.

Geo/Location Report

Copy prompt

Discover and optimise your account & campaigns on geographic/location trends on Google Ads.

Generate a report using Google Ads data, the report should be for the month of September 2025 and the goal is to uncover top-performing countries, then drill down into state or county level to find both high-performing and underperforming geographies. Clearly indicate which locations drive the best results (CTR, conversions, CPL, ROAS) and which waste budget. For each geography, give detailed data, flag data gaps or retrieval issues, and explain the rationale for suggesting scale-up or exclusion. End with an actionable summary of where to increase investment and where to cut back, supporting each point with data.

Instructions:

  • Always validate data directly from Google Ads before presenting.

  • Never use hypothetical or sample data.

  • Disclose and explain any metrics or data points missing due to system limitations.

  • For large data sets, chunk the analysis and aggregate at the end for efficiency and completeness.

  • Each insight or recommendation must be supported by specific data points and a logical explanation.

  • Conclude each report with a clear, prioritized summary and next steps for improving results.

Search Term Report

Copy prompt

Maximize Google Ads search campaign efficiency by identifying wasted spends and hidden opportunities within search terms on Google Ads.

Analyze Google Ads search term data to identify high-potential search terms for addition as keywords, as well as search terms to be excluded. Highlight for the selected time frame which search terms delivered strong conversions and low CPL and which produced wasted spend or poor results. If search term data is too large, process in batches. Offer clear recommendations for inclusion and exclusion of search terms, and finish with a concise summary of actions and expected impact, explaining all logic and findings with supporting data points."

Instructions:

  • Validate all data directly from Google Ads before presenting.

  • Do not use hypothetical or sample data.

  • Flag and explain any missing metrics.

  • Chunk large datasets and aggregate findings for completeness.

  • Recommendations must be supported by specific data points and logical explanations.

  • Close with a prioritized summary and next steps for optimization.

Monthly Keyword Report

Copy prompt

A Robust Keyword Report to identify wasted spends and hidden opportunities within your keywords targeting on Google Ads.

Using Google Ads data, produce a keyword performance report for the user-defined time range. Rank and summarize best and worst performing keywords on key metrics (impressions, clicks, conversions, spend, CPL, ROAS) and compare results against the previous same-length period. Document all relevant data points and explain any changes in keyword effectiveness. If any keyword data is incomplete, flag the gap. Offer a final summary with recommendations for keyword optimization, including pausing or bidding changes.

Instruction to generate report:

  • Always validate data directly from Google Ads before presenting.

  • Never use hypothetical or sample data in any output.

  • Disclose and explain any metrics or data points missing due to system limitations.

  • For large data sets, chunk the analysis and aggregate at the end for efficiency and completeness.

  • Each insight or recommendation must be supported by specific data points and a logical explanation.

  • Conclude each report with a clear, prioritized summary and next steps for improving results.

Weekly Report

Copy prompt

Get reliable & data-driven reports with weekly comparisons, insights, and optimization scope within your Google Ad Account.

Analyze Google Ads data to generate a weekly campaign performance comparison, showing improvement or decline week over week. For each campaign, identify the main metrics (spend, clicks, CPC, CTR, conversions, CPL, ROAS) that led to the change. Explain underlying causes for shifts in performance, referencing only data that is valid and available. If any campaign data cannot be retrieved, clearly note the limitation. If the data is too large, split and process in chunks, then aggregate the results. End with a data-driven summary and actionable recommendations for the next week.

Instructions to generate the report:

  • Always validate data directly from Google Ads before presenting.
  • Never use hypothetical or sample data in any output.
  • Disclose and explain any metrics or data points missing due to system limitations.
  • For large data sets, chunk the analysis and aggregate at the end for efficiency and completeness.
  • Each insight or recommendation must be supported by specific data points and a logical explanation.
  • Conclude each report with a clear, prioritized summary and next steps for improving results.

Frequently Asked Questions

What is Google Ads MCP?

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Google Ads MCP (Model Context Protocol) is a modern, AI-integrated layer built to make managing, optimizing, and analyzing your Google Ads campaigns smarter, faster, and more intuitive.

How is this different from Google's MCC (My Client Center)?

keyboard_arrow_down

While MCC gives you access to multiple accounts, MCP adds AI-driven intelligence, contextual understanding, and automated insights on top of that data. It’s like MCC, but supercharged.

Who is this platform for?

keyboard_arrow_down

The platform is ideal for:

  • Agencies managing multiple clients
  • PPC professionals and freelancers
  • Growth marketers and in-house teams
  • Anyone looking to reduce manual ad analysis and boost performance

What role does Claude play in MCP?

keyboard_arrow_down

Claude is integrated directly into the platform to help:

  • Analyze campaign performance
  • Surface optimization opportunities
  • Interpret performance metrics in plain English
  • Generate ad copy or A/B test variants
  • Answer your marketing questions conversationally

Can Claude suggest improvements to my campaigns?

keyboard_arrow_down

Yes! Claude can recommend bid adjustments, pause underperforming keywords, highlight low-ROAS campaigns, and even suggest new audiences to test — all based on your data.

Will Claude generate an ad copy?

keyboard_arrow_down

No, this is not supported in current version

Does Claude understand natural language?

keyboard_arrow_down

Absolutely. Ask questions like:

  • "Which campaigns dropped in performance last week?"
  • "What ad creatives are converting best?"
  • "Give me 3 new headline variations for my top-performing ad set."
  • Generate ad copy or A/B test variants
  • Answer your marketing questions conversationally

What kind of insights does MCP provide?

keyboard_arrow_down

You get:

  • "Real-time campaign insights"
  • "AI-powered recommendations"
  • "Natural language reporting"
  • Budget efficiency analysis
  • ROAS trends and forecasts

Can I connect multiple Google Ads accounts?

keyboard_arrow_down

Yes. The platform supports unlimited Google Ads account connections using your Google MCC.

Do I need technical skills to use it?

keyboard_arrow_down

Not at all. The interface is user-friendly, and Claude simplifies everything by letting you query your data conversationally.

Is reporting included?

keyboard_arrow_down

Yes. Generate one-click reports for internal use or clients. You can even ask Claude to summarize performance in bullet points or in a client-ready paragraph format.

Is my Google Ads data secure?

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Yes. We use industry-standard encryption (TLS/SSL), secure OAuth 2.0 authentication, and follow best practices for data storage and access control.

Is my data used to train Claude or other models?

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No. Your data is never used to train AI models, including Claude. All processing happens securely within your session.

Is there a free trial available and what is the cost?

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This is an open source version and fully free, which will be hosted on your desktop

How long does setup take?

keyboard_arrow_down

You can be up and running in under 5 minutes. Simply connect your Google Ads account and start receiving insights instantly.

Do you offer onboarding support?

keyboard_arrow_down

Yes. Book a 15 minutes call with us here

What is Google Ads MCP?

keyboard_arrow_down

Google Ads MCP (Model Context Protocol) is a modern, AI-integrated layer built to make managing, optimizing, and analyzing your Google Ads campaigns smarter, faster, and more intuitive.

How is this different from Google's MCC (My Client Center)?

keyboard_arrow_down

While MCC gives you access to multiple accounts, MCP adds AI-driven intelligence, contextual understanding, and automated insights on top of that data. It’s like MCC, but supercharged.

Who is this platform for?

keyboard_arrow_down

The platform is ideal for:

  • Agencies managing multiple clients
  • PPC professionals and freelancers
  • Growth marketers and in-house teams
  • Anyone looking to reduce manual ad analysis and boost performance

What role does Claude play in MCP?

keyboard_arrow_down

Claude is integrated directly into the platform to help:

  • Analyze campaign performance
  • Surface optimization opportunities
  • Interpret performance metrics in plain English
  • Generate ad copy or A/B test variants
  • Answer your marketing questions conversationally

Can Claude suggest improvements to my campaigns?

keyboard_arrow_down

Yes! Claude can recommend bid adjustments, pause underperforming keywords, highlight low-ROAS campaigns, and even suggest new audiences to test — all based on your data.

Will Claude generate an ad copy?

keyboard_arrow_down

No, this is not supported in current version

Does Claude understand natural language?

keyboard_arrow_down

Absolutely. Ask questions like:

  • "Which campaigns dropped in performance last week?"
  • "What ad creatives are converting best?"
  • "Give me 3 new headline variations for my top-performing ad set."
  • Generate ad copy or A/B test variants
  • Answer your marketing questions conversationally

What kind of insights does MCP provide?

keyboard_arrow_down

You get:

  • "Real-time campaign insights"
  • "AI-powered recommendations"
  • "Natural language reporting"
  • Budget efficiency analysis
  • ROAS trends and forecasts

Is reporting included?

keyboard_arrow_down

Yes. Generate one-click reports for internal use or clients. You can even ask Claude to summarize performance in bullet points or in a client-ready paragraph format.

Can I connect multiple Google Ads accounts?

keyboard_arrow_down

Yes. The platform supports unlimited Google Ads account connections using your Google MCC.

Do I need technical skills to use it?

keyboard_arrow_down

Not at all. The interface is user-friendly, and Claude simplifies everything by letting you query your data conversationally.

How long does setup take?

keyboard_arrow_down

You can be up and running in under 5 minutes. Simply connect your Google Ads account and start receiving insights instantly.

Is reporting included?

keyboard_arrow_down

Yes. Generate one-click reports for internal use or clients. You can even ask Claude to summarize performance in bullet points or in a client-ready paragraph format.

Is my data used to train Claude or other models?

keyboard_arrow_down

No. Your data is never used to train AI models, including Claude. All processing happens securely within your session.

Is there a free trial available and what is the cost?

keyboard_arrow_down

This is an open source version and fully free, which will be hosted on your desktop

Do you offer onboarding support?

keyboard_arrow_down

Yes. Book a 15 minutes call with us here

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