Output Received and How It Is Helpful
The output delivers a precise location-device-time analysis that reveals where campaigns perform best — guiding reallocation, scheduling, and bid optimization strategies to boost efficiency and ROI.
1. Location‑Wise Performance Overview
Top‑Performing Countries
- India: Outstanding efficiency – CPC $0.42, Cost per Conversion (CPConv) $34.12, performing 77% better than account average.
- Canada: Consistent ROI – CPConv $68.85 (38% below average).
- Brazil: Good ROI – CPConv $93.35.
Underperforming or Optimization Opportunity Regions
- United States: Highest spend ($65.5K) with CPConv $181.59 (21% above average).
- Italy & France: High CPConv ($214.91 and $190.76) requiring ad quality and bid alignment improvements.
Outlier Campaign: A Performance Max campaign in India achieved 323 conversions at $34.07 CPConv — the top account performer.
2. Device‑Level Analysis
| Device |
% of Spend |
CPC |
CPConv |
CTR |
Observation |
| Desktop |
63% |
$1.46 |
$162.25 |
1.98% |
Drives volume but costs 16% higher than mobile |
| Mobile |
35.7% |
$1.10 |
$134.39 |
2.89% |
Best efficiency; 21% better CTR |
| Tablet |
1.3% |
$1.94 |
$245.28 |
1.21% |
Least efficient, low ROI |
Key Finding: The Performance Max desktop combination delivers a $26.05 CPConv — 83% better than account average, marking it as an outlier for continued scaling
3. Time‑of‑Day Performance Analysis
| Time Period |
Spend Share |
Conversion Volume |
CPConv |
Recommendation |
| 10AM – 3PM |
40% |
Highest |
$121.00 |
Strong CTR (2.89%); maintain/increase bids |
| 12AM – 5AM |
10% |
Moderate |
$97.06 |
35% better than avg — test night-time strategy |
| 6AM – 9AM |
8% |
Lowest |
$171.32 |
Reduce spend by 30%; apply negative scheduling |
| 9PM – Midnight |
11% |
Steady |
$140.11 |
Maintain bids; test remarketing focus |
Scheduling Recommendation: Implement bid adjustments of
- +20% for high-performing hours (10AM–3PM)
- –30% for low-performing segment (6AM–9AM).
4. Campaign Outliers
- Top Campaign Performer: Performance Max in India – 323 conversions at $34.07 CPConv.
- Outstanding Device‑Geo Combo: Desktop users in Canada and India showing the lowest cost per conversion.
- Underperforming Sectors: Generic campaigns in U.S. and France show inflated CPC and limited conversion yield.
5. Key Recommendations and Prioritization
Immediate (Week 1):
- Reallocate 30% budget from underperforming markets to high‑ROI countries (India +50%, Canada +30%).
- Pause low‑CTR (below 1%) campaigns across Italy and France.
Week 2–3:
- Increase mobile-focused ad spend by 25%.
- Cut tablet investments by 50% for efficiency.
- Implement ad scheduling using peak‑time modifiers.
Week 4:
- Develop landing page variants for top international markets and retarget high-performing geographies.
Expected 90‑day Impact:
- +25% improvement in overall Cost per Conversion efficiency
- +40% increase in conversion volume
- +53% ROAS uplift through budget realignment and scheduling efficiency improvements
Data & Limitations Disclosure
- All figures retrieved directly from the verified Google Ads API.
- Certain granular metrics (postcode‑level splits and cross‑device attribution after ad‑schedule changes) not exposed due to Google Ads API limits.
- Device‑hour breakdowns capped to integer values for low‑traffic campaigns
Why This Analysis Matters
- Provides geo‑precision insights into top and poor markets, allowing smarter ad distribution.
- Empowers marketers to fine‑tune bids, devices, and timing for ROI optimization.
Grounds every recommendation in real data, ensuring accuracy, trust, and measurable performance lift.