prompts

CTR performance report

This prompt enables digital marketers to identify Google Ads campaigns and ad groups with significant CTR changes over a specific period. By presenting precise variance statistics along with impression and click data, and surfacing actionable ad headline, keyword, and ad-level recommendations, the analysis guides rapid and targeted improvements in account CTR and ad engagement.

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Prompt

Prompt

Copy

Review Google Ads account data to identify any campaigns with drastic changes in CTR (Click-Through Rate) over the selected period. If no campaign shows significant CTR shifts, analyze top performing campaigns for adgroups with sharp CTR fluctuations. For all identified campaigns/adgroups, show CTR percentage change, associated impressions/clicks, and relevant date range. Next, list the ad headlines with the highest CTR in the account and recommend the top 2-3 headlines for implementation in low-CTR adgroups to improve performance. Additionally, provide detailed CTR analysis at the keyword and ad level, identifying both the best and worst performers, and highlight actionable recommendations with supporting data. Disclose any missing or partial data and, for large data sets, process in manageable chunks and aggregate at the end. Finish with a concise summary of drivers behind the CTR changes and prioritized, data-backed next steps for improvement.

General Instructions:

  • Validate all figures directly from the Google Ads dataset.

  • Clearly disclose metrics or dimensions that are unavailable or incomplete.

  • For large data blocks, aggregate for clarity.

  • Support all insights and recommendations with specific metrics and logic.

  • End with an executive summary and prioritized next actions for improvement.

Output Received and How It Is Helpful

This Claud API analysis pinpoints CTR shifts at campaign, ad group, keyword, and ad headline levels, then provides actionable recommendations for boosting performance.

Campaigns with Drastic CTR Changes

  • Biggest CTR Gainers: "esp_[Brand]brandexperiment" (+5.5%), "prt_br_dp[Platform]funnel" (+156%), "aus_dp[Brand]_plus_others" (+51.9%).

  • Significant CTR Declines: "ita_dp_[Brand]_plus_others" (-66.7%), "nld_dp_dynamic_pricing" (-100%), "grc_dp_dynamic_pricing" (-100%).

  • These changes tracked over clear week-over-week periods, aligning with impression/click counts and seasonal, brand, or budget shifts.

Ad Group, Keyword, and Headline Analysis

Top Performing Ad Groups (CTR > 15%):

  • "Branded_[Company]" (59.97% CTR); "[Brand]_[Platform]" (29–29% CTR).
    Low-CTR Ad Groups (CTR < 2%):

  • "how_much_to_charge_[Platform]" (0.0% CTR); "competition_us" (0.0% CTR).

Highest CTR Ad Headlines:

  • "[Brand] [Platform] Pricing Tool" (59.97% CTR)

  • "60k+ Hosts Choose [Brand]" (27–34% CTR)

  • "Start Your 30-day Free Trial" (16–29% CTR)

Keyword-Level Best Performers:

  • "[brand] [platform]" (43.55% CTR), "[brand]" (34.71% CTR), "[brand] pricing" (34.74% CTR)

Worst Performing Keywords:

  • "how much should i charge for [platform]" (0.0% CTR), "beyond pricing vs [brand]" (0.0% CTR), "[platform] software" (0.12% CTR)

Key Findings & Drivers

  • Positive Drivers: Brand and geo-specific campaigns, free trial messaging, and social proof elements maintain high CTRs.

  • Negative Drivers: Generic/competitor keywords, broad match types, and missing ad extensions drive CTR down.

  • Data Limitations: Device-level CTR and segment extension usage in certain campaigns not available for this window.

Actionable Recommendations

Immediate (Week 1):

  • Pause any underperforming keyword with <1% CTR after >100 impressions.

  • Implement top 3 ad headlines in all campaigns/ad groups with CTR <5%.

  • Add negatives for irrelevant, broad match searches and increase branded term bids by 15–20%.

Short-Term (Weeks 2–3):

  • Build SKAGs (single keyword ad groups) for top performers.

  • Test responsive ads with proven headline formulas; add sitelink extensions highlighting free trial/features.

  • Implement dayparting to focus on high-CTR time periods.

Long-Term (Month 2):

  • Launch dedicated brand defense and conquest campaigns by geo.

  • Funnel-specific messaging, Performance Max testing, and more targeted competitor campaigns for incremental lift.

Budget Reallocation:

  • Move budget share from generic terms and competitor bids toward brand and geo campaigns, expecting a 15–20% overall CTR improvement.

Executive Summary & Next Steps

The analysis surfaces high-CTR brand segments and headline formulas for immediate broad use, clears out inefficient keywords, and allocates budget for optimal engagement. Projected: +15–20% CTR improvement in 30 days if executed. Next step: Roll out headline, bid, and keyword reforms, then re-evaluate in 2 weeks by segment.

This micro site ensures rapid diagnosis and optimization for marketers seeking improved CTR, more clicks, and efficient spend via Claud API.

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