How GrowthSpree helped Cognisaas build a validated GTM through conversations with ICPs in the USA

CogniSaaS is a Customer-Centric Onboarding and Implementation Platform to Collaborate with customers, internal stakeholders and deliver faster time-to-value.
Founded: 2020
Headquarters: Bangalore, Karnataka
Size: 11-50 employees

Challenge

Cognisaas is an early-stage startup to enter the US market. We have been hired to help them with qualified discovery calls. It’s been 6 weeks since our engagement began, and the progress is impressive.

Primary KPI:

Discovery Calls Booked

Targeting
Channel
Process

In the beginning, Privado faced the challenge of aligning their unique business processes and goals with their HubSpot implementation. We worked closely with the Privado team to conduct a deep-dive into their Marketing & Sales processes, defining their exact HubSpot deliverables, and visualised the entire process on Miro.

It was a multi-channel outreach with personalized cold outreach through emails and LinkedIn.

First, we implemented Lemwarm to warm the domain to improve and boost email deliverability.Then, we created and executed outbound email campaigns using Lemlist to ensure:

  • Maximum deliverability in the primary inbox
  • Personalization of each email as per prospect information
  • A/B Testing of different email variations
  • Efficient tracking and reporting of campaign performance

Results

451

Unique Prospects Reached out

39

Replied

32

Discovery Calls Set-up

17

Demo Calls Booked

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